206.465.9146 joanne@7madronas.com
Persons, people, stop it

Persons, people, stop it

Sounding like a pretentious academic works only if you’re a pretentious academic who’s writing for other pretentious academics. That means that the rest of you–the 99.4% of you–don’t need to use the word “persons.” You really...
Comprise vs. compose: watch the o

Comprise vs. compose: watch the o

At least once a week I stumble upon the comprise/compose error. The definition of comprise implies the word of, so please don’t add yet another of. Compose, meanwhile needs the of. The whole comprises the parts. The whole is composed of the parts. Our marketing...